Put Job Profile Online – This Is How It Works

Put Job Profile Online – This Is How It Works

Online recruiting has become an integral part of human resources, but what do you have to consider when you want to put a job profile online? You have to think about the content of the job ad as well as about the channel on which the job profile is to be placed online so that it has a high visibility. And posting the job ad is not the end of the story, after that it’s about the maintenance and the response time when the first applications come in.

Content Of An Online Job Ad

Since many potential applicants search for jobs on the web using search engines or search filters with common keywords, you should also be guided by these. If you want to post a job profile online, it won’t help you to fish for applicants with creative job titles. The job title and the first sentences must convey a clear picture of what the applicant can expect from the advertised position. With the job advertisement you create a profile of requirements about the activities that the candidate has to fulfill in the job and the qualifications that he or she should bring with him or her. Also, you should not forget what your company can offer. When posting a job profile online, it is important that the candidate already sees what social benefits are included in the job package and what the working atmosphere is like. Nowadays, many applicants also choose their employers according to social and societal criteria. What values does your company represent and in which areas does it assume responsibility?

Where Can I Post A Job Profile Online?

The first place to start is your own company’s career site. Here you have the best employer branding opportunities and can also make the application process as simple as possible for candidates. As a rule, however, the reach on job boards, job search engines and social media is greater. You’re not limited to focusing on one channel. But when choosing the right job board or search engine, general reach isn’t the only thing that matters. You may also want to consider a specialized job board that only features prospects who have a relationship to your industry. Also make sure that you can put your online job profile in the spotlight, for example by positioning it using banner ads. There are also job boards on the career networks XING or LinkedIn. Putting a job profile online there is attractive simply because you can combine it very well with employer branding.

Access To The Job Profile And The Application Process

You don’t need to have any illusions about who makes the rules on the job market in these times of shortages of specialists and managers. It’s the candidates and applicants. If the application process takes too long and too much data has to be entered, many applicants lose patience. Generation Z in particular is said to be used to having their demands met quickly. Design the application process, at least on your website, so that the application can be submitted with as few clicks as possible. It is best if the applicant only has to attach a completed CV or link it from LinkedIn and write a short motivational text. Job boards where you want to put a job profile online should allow applicant profiles where they only need to create their CV once.

Timeliness: Online Job Profiles Always New Posts

Putting a job profile online doesn’t mean you can sit back and relax once you’ve placed the ad. A job ad on an online job board needs to be maintained. It should always be up to date and regularly refreshed. Ads with a more recent posting date appear higher up in the search lists due to the search algorithms. The fresher the job profile you want to put online, the higher the visibility.

First Applications Spinning In

It has already been mentioned, the rules on the job market are more and more determined by the habits of applicants. And in this day and age, people who spend a lot of time on the Internet are used to getting feedback quickly. This is also true for online jobs and job profiles. So the electronic (usually automatic) confirmation of receipt is the least you can do when an application lands in your mailbox. But even so, you shouldn’t let too much time pass before you make contact with a promising applicant. It is not unlikely that a good candidate will apply elsewhere. And in the current “war for talent,” nothing is more annoying than losing a potentially good employee because you were too slow.